A Pew Research study indicated nearly eighty-seven percent of adults in the United States use the Internet. Of those adults, seventy percent of them use a search engine regularly. When it comes to the one hundred billion searches that Google handles every month, it is estimated that seventy percent of the links that users click on are non-paid, organic links, and seventy-five percent of those users will not bother to scroll past the first page of results to find what they seek. It has become clear, if a business wants to increase their visibility, they must pay attention to their search engine optimization and rankings.
It is with this key fact in mind that Ballantine, a New Jersey-based print and digital marketing company, has just published their SEO guide for NJ companies. The guide is aimed specifically at helping local companies climb the search engine rankings so that they become more visible to those searching for relevant keywords. Ballantine wants their SEO Authority Guide to be the ultimate resource for companies who want to reach their target audience.
Ryan Cote, a representative of Ballantine in Fairfield NJ, stated, “It’s obvious that those who rank at the top of the search results are the ones getting found online. What many business owners aren’t aware of is the fact that local search rankings are now a key factor in getting customers calling in and coming through the door. Fifty percent of people who conduct a local search on their smartphone and thirty-four percent of people who search for something locally on their laptop or tablet will visit a store that same day. What’s even better is that nearly twenty percent of those people will buy something on that first visit.”
Cote goes on to say, “What all of these statistics mean is that companies who expect to thrive in today’s competitive markets must learn how to rank high in local search, and that’s exactly what our Ultimate Guide to SEO teaches them how to do. Our team has covered all the major aspects of ranking a website higher in the search engines. It’s geared specifically towards fellow New Jersey companies because we want to help them experience the increase in visits and phone calls that we know higher local search rankings can produce.”
“The ultimate goal in any marketing campaign is to increase the bottom line. We know that high local search rankings is what helps business owners achieve this. Our SEO guide gives them exactly what they need design and optimize their website in a way that gets them in front of their target audience and allows them to continue to see their business grow.”